You paid the agency. You hired the VP. You're deeper in the hole than when you started.
What you actually get when you hire a senior operator. What you won't. And why every client who fired me is still running the system I built them.
What you get when you hire me.
A two-week diagnostic that names the top 3 revenue leaks, with dollar figures attached. I spend the first two weeks mapping your marketing operation end to end, paid accounts, email, tracking, site, offer, retention, P&L, and come back with a prioritized list of what's broken, what it's costing you, and what to fix first.
Direct access. Not a layer. You have me on Slack. When something goes wrong, and at some point it always does, you're talking to the person who can actually fix it. No account manager. No "I'll check with the team and get back to you."
Work that ships in weeks, not quarters. By week three I'm in the accounts, rewriting the flows, building the pages, running the media. Reporting lives in a shared dashboard you own. You don't wait for a monthly PDF to know what happened.
Infrastructure you keep when I leave. Every account, every piece of creative, every piece of copy, every piece of documentation is yours. When the engagement ends, the system keeps running without me. That's the point.
What you won't get.
No slide decks that never turn into shipped work. No junior team you find out about after the contract is signed. No assets locked in my tools. No open-ended retainers you can't exit. No pretending to be your in-house VP. No dependency.
When the system is built and you're ready to hire someone to run it, I'll help you find them and exit cleanly. The goal is a business that runs without me.
Two commitments I make in writing.
- 1. The 2-week diagnostic is self-contained. If what I deliver in weeks 1 to 2 isn't worth paying for, you end the engagement there. No further obligation. No lock-in. You keep the written build plan either way.
- 2. You own everything I build. Accounts, creative, copy, documentation, dashboards, SOPs. When the engagement ends, whether it's month six or year six, you keep running the system.
Some clients fire me. My systems keep running.
I've had clients end the engagement and then keep running the exact ads, email sequences, and funnels I built for them. For years. I take that as a compliment.
I build infrastructure so good that smart operators keep me on for the next build, not to keep the lights on. If you want someone who creates dependency, hire an agency. If you want someone who installs a system you run without him, keep reading.
Twenty years inside businesses growing faster than their marketing could keep up.
$50M
E Nutrition Research: garage to $50M over five years
$20M+/yr
Rise Online: three-year growth lead with a two-person team
3x in 90 days
Post-acquisition supplement turnaround, held for two years
$240K/yr
ShipStation savings surfaced in two afternoons
$500K
Affiliate payout in a single week
$10M+
Paid media managed across Meta, Google, TikTok, YouTube
E Nutrition Research is the engagement that taught me how DTC actually scales. Not in theory, by living inside a garage-to-$50M run for five years. Creative direction, CRO, and the attribution work that let the team invest aggressively in new channels without losing efficiency.
Rise Online was three years as the growth lead for a portfolio of DTC brands past $20M/year, reporting directly to the founder. Paid media, funnel strategy, and the creative and copy systems across every brand. Two-person growth team running the whole portfolio.
The post-acquisition turnaround was a supplement brand where the previous owner had let the ad account drift and the new team couldn't tell what was driving revenue. I rebuilt the acquisition funnel end to end and reinstalled proper attribution. Revenue tripled inside 90 days and the brand sustained the growth rate for another two years.
Based in Orem, Utah. Work with clients nationally.
Who I don't work with.
- · Pre-revenue businesses
- · Owners who want a strategist, not an operator
- · Owners looking for someone to blame when the quarter's bad
- · Anyone who wants hands-off "set it and forget it." You'll need to be available 60 to 90 minutes a week for the first three months.
- · Anyone shopping on price. Engagements start at $3,500/mo (Local) and $6,500/mo (DTC).
- · Businesses with a product or operational problem they're trying to solve with marketing. No amount of lead flow fixes a business that can't deliver.
If any of that's you: no hard feelings. Come back when the fit is better, or don't.
Book the audit. Forty-five minutes. Go.
I map your current marketing operation. I identify your top 3 revenue leaks, specifically, with numbers, in your accounts, not in a generic framework. I give you a clear read on whether I'm the right person for what you're trying to do.
No pitch. No follow-up sequence. No "nurture track." You leave with something useful either way.
Book your free Growth Audit →Roster cap: 5 active clients. Openings: 1 DTC, 1 Local. Short waitlist when slots fill.
P.S. Every month you wait is another month of burn on an agency that's on autopilot, or another $15K to $20K of salary to a VP who's still producing slide decks. That's $90K to $120K a quarter that doesn't ship a single thing.
The brands that compound are the ones who stop starting over. If that sounds like the direction you're going, book the audit. You'll know by the end of the call whether this is the right next move.
Book the audit