Susumu Creative
For local trades, home services, commercial contractors, and B2B firms

Marketing that runs like a system. Not a favor from your nephew.

Your pipeline used to fill itself on referrals. It doesn't anymore. Competitors who actually advertise are eating market share, and you can't forecast next quarter without crossing your fingers.

In 90 days, I'll install a pipeline system you own, and run it until the calendar stops being a guess.

Book your free 45-minute Pipeline Audit →

I'll show you where your pipeline is leaking and what it's costing you. Whether we work together or not.

$10M+ in paid media managed20 years building marketing systemsClients in trades, home services, commercial contracting, and local B2B

Where most local businesses get stuck

Here's what I hear from most owners before they call me.

"We grew on relationships. The phone used to ring. I knew what next month looked like."

Then something changed.

Maybe a big referral source retired. Maybe a couple of your best commercial accounts got bought out. Maybe a competitor started buying every Google search in your zip code, and suddenly you're losing jobs you would've won on reputation alone three years ago.

Meanwhile, you've got a website someone built five years ago. A Google Ads account a "marketing guy" set up once and nobody's touched since. A CRM full of old customer records nobody's ever called back. Marketing is whatever you get around to on Thursday night, if you get around to it.

It worked until it didn't.

The referrals slowed. The pipeline got lumpy. A great quarter, then a bad quarter, then no way to predict the next one. Crews standing around one week, turning work away the next.

You tried the obvious things. Hired an "SEO guy" who promised page-one rankings and delivered a monthly PDF nobody reads. Signed up with a lead-gen company that sold the same lead to three of your competitors. Maybe booked a discovery call with a slick agency that quoted $8K/month to "run your funnel" and couldn't explain what that meant.

You don't have a marketing problem. You have a marketing system problem.

Nobody has ever sat down and built the thing that generates consistent, qualified inbound for your business. Week after week. Month after month. Whether your phone happens to ring or not.

That's the work.

The positioning

One system. Four layers. Built around how your customers actually buy.

Not an agency running ads. Not an "SEO guy" charging monthly for reports you don't read. Not a lead-gen company renting you leads they'll resell to your competition.

Infrastructure you own. A pipeline you can forecast. A system that runs whether referrals show up or not.

The system

How the system works.

1. Find them

Acquisition

Paid search, paid social, and local SEO built around your ideal customer, not every search that includes your service word. We define who's actually worth $X to your business (a commercial HVAC contract is not the same customer as a residential service call) and we go find more of them. Every dollar of ad spend is tracked back to booked revenue, not vanity metrics.

2. Stay with them

Nurture

Email sequences, retargeting, and reactivation campaigns that keep your name in front of prospects and old customers until they're ready to buy. Most local deals have a 30 to 180 day sales cycle. Most local businesses do nothing during that window and wonder why leads go cold. We fix that.

In one recent engagement, reactivating a dormant customer list (people who'd already bought once and been ignored for a year) produced more booked revenue in four weeks than the company had generated from new-lead advertising all quarter.

3. Close them

Conversion

Landing pages, offer structure, and sales process documentation that turn qualified leads into booked jobs and signed contracts. Small example, real math: the difference between a 1% conversion rate and a 3% conversion rate on the same traffic is the difference between break-even and paying off a new truck every quarter. Most local businesses are leaving 2/3 of their leads on the table at the point of decision.

4. Compound it

Optimization

Monthly reviews, testing, and reporting that compound the system over time. We find what's working, do more of it, cut what isn't. You get a dashboard that shows booked revenue by channel, not "impressions" and "clicks" and the other theater metrics bad agencies hide behind.

The plan

How the engagement actually runs.

Step 1

Audit (Weeks 1 to 2)

I map your current marketing top to bottom. Tracking. Attribution. Ad accounts. Website. Offer structure. CRM. Old customer list. Response times. Sales process. You get a written 90-day build plan: what's broken, what's worth building, what order to build it in.

If what I deliver isn't worth paying for, you end the engagement there. No obligation to continue. No lock-in.

Step 2

Build (Weeks 3 to 12)

We ship. Tracking and attribution first, so we actually know what's working. Then the acquisition layer. Then nurture. Then conversion optimization. By month three, you have a working system.

Paid media runs in your accounts. Email sequences live in your CRM. Landing pages on your stack. Reporting on a shared dashboard you can log into anytime.

Step 3

Run (Months 4+)

The system compounds. I run it, tune it, scale it. By month six you have infrastructure that's filling the pipeline predictably. By month 12, most clients are at the point where they can either hire someone in-house (I'll help you find and train them) or keep me running it because it's working and they don't want to touch it.

My goal is a system that outlasts me. Not a retainer that lasts forever.

Proof

What this actually produced for other owners.

$28,440 booked in week one, from a customer list that had sat idle for a year.

Window cleaning service, three states, one owner, three crews

The team: one owner, three crews, two in sales. The business grew on referrals and door-to-door. The recurring customer list (people who'd bought once and were due for service again) had sat idle for over a year because nobody had time to work through it. Meanwhile the crews were knocking doors looking for new work.

I built the full system. A three-message SMS drip that contacts recurring customers when they're due for service. When someone replies yes, the system books them automatically: calculates job length from quote price, checks crew capacity for the day, offers open slots in real time, and locks the booking before a second reply can double-book it. Off-script replies route to a review queue for a human to handle. Everything runs on its own once the customer says yes.

We launched to the first 20% of the customer list.

One week in:

  • · 55 appointments booked
  • · $28,440 captured
  • · 21% capture rate against a $132,514 pipeline
  • · May and June calendar filling faster than the crews' four-jobs-per-day capacity can handle
  • · Remaining 80% of the list has not been touched yet

Google Ads rebuild: qualified lead cost cut without raising budget.

Commercial modular construction

Inherited a Google Ads account burning budget on broad, low-intent keywords. Most of the spend was going to searches from residential homeowners who would never be buyers for a commercial modular construction company.

Audited the full keyword inventory. Rebuilt the campaign structure around commercial and industrial buyer intent. Produced a correctly-formatted bulk upload the client's team could execute against immediately.

Qualified lead volume improved within the first 30 days. Cost-per-qualified-lead dropped meaningfully, without adding a dollar to the budget.

The constraint

Four local clients at a time. Maximum.

Not ten. Not twenty-five. Not a roster full of clients handed off to a junior account manager while the senior name does the sales calls.

Four.

You work with me directly. I do the strategy, the account management, the build, and the reporting. No handoff to a junior team after you sign. No "dedicated account executive" who reads from a playbook.

That constraint is the whole point. If you're paying for a senior operator, you should actually get one.

Investment

What this costs, and what it replaces.

Foundation

$3,500 / mo

For businesses building their first real marketing system.

Google Ads account rebuild and active management. Conversion tracking and attribution setup. CRM integration. Monthly strategy calls. Best for businesses running between $500K and $2M that are ready to install the basics and finally start measuring what's working.

Apply for Foundation →
Most common

Full Growth System

$5,500 / mo

The complete four-layer system, running.

All four layers active: acquisition, nurture, conversion, optimization. Paid media across search and social. Email sequences and automation. Landing pages and conversion work. Full performance reporting. Bi-weekly strategy calls. Direct access to me. Best for businesses in the $1M to $10M range ready to scale predictably.

Apply for Full Growth System →

Custom

Let's talk

For larger retainers and specialized scopes.

For multi-location rollouts, pre-acquisition marketing due diligence, or specialist deep-dives on a single channel. We scope it together.

Let's talk →
Price anchor

What you're actually comparing this to.

OptionAnnual costWhat you get
Full-time marketing hire$90K to $140K + benefitsSomeone learning on your dime. No senior experience.
"Full service" agency$60K to $120K + ad spend markupShared account manager. Creative made for three other clients.
Lead-gen company$30K to $80KLeads they also sold to your competitors. No asset ownership.
Full Growth System$66K/yearOne senior operator. Four clients total. You own everything.

All engagements month-to-month after a 6-month minimum. You own your accounts, your creative, your copy, your documentation. If you ever decide to bring this in-house, I'll help you find and train the person, because the goal is infrastructure that outlasts me, not dependency.

Guarantee

Two commitments I make in writing.

  1. 1. If the 2-week audit isn't worth paying for, you end the engagement there. No further obligation. No pressure. You keep the written build plan either way.
  2. 2. You own everything I build. Accounts, creative, copy, documentation, dashboards. When the engagement ends, whether it's month six or month six years, you keep running the system I built.
FAQ

Questions I get every week.

I've tried Google Ads before. It didn't work.

Yes, because Google Ads without the other three layers isn't a system, it's a leaky bucket. You were paying to drive traffic, then losing it because nothing was there to catch the leads that didn't buy on day one. Acquisition alone is a waste of money for this business model.

Why not just hire a marketing person?

If you can find a senior one for $90K/year who'll actually ship and stay, do it. In practice, that person doesn't exist at that budget. You'll end up with someone junior who needs a manager you don't have, or someone senior who leaves for a bigger paycheck in year two.

How long before I see results?

Tracking gets installed in the first two weeks, so you can see what's happening immediately. The acquisition layer typically starts producing leads inside 30 days. Nurture and conversion compound from there. Expect a working system by month three. A compounding one by month six.

What about my current website / agency / SEO guy?

Audit first, then decide. Sometimes we keep them in a narrower role. Sometimes we replace them. Nothing gets ripped out until we know what it's actually producing.

I'm a one-truck operation. Is this overkill?

Probably. If you're under $500K in annual revenue, you need more jobs, not more infrastructure. Come back when you're ready to hire a third crew and suddenly realize you don't know where those jobs are going to come from.

What if my market is small or my service area is tight?

Usually a feature, not a bug. Smaller markets mean less ad competition and higher close rates per lead. The system works better in a tight geographic area than it does spread across a whole state.

Who this isn't for

Who I don't work with.

If any of that's you: no hard feelings. Come back when the fit is better, or don't.

Start with a free 45-minute Pipeline Audit.

I map your current marketing operation. I identify your top 3 revenue leaks, specifically, with numbers, in your actual accounts. I give you a clear read on whether I'm the right person for what you're trying to do.

No pitch. No follow-up sequence. No "nurture track." You leave with something useful either way.

Roster cap: 5 active clients. 1 Local slot open. Short waitlist after that.

Book your free Pipeline Audit →

Takes about 3 minutes to apply · Currently 1 Local slot open

P.S. Every month you wait, the competitor buying Google Ads in your zip code gets better at it. Every quarter you forecast on a prayer is a quarter you can't plan hiring, fleet, or cash flow around. Every old customer who doesn't hear from you is a job going to someone else.

The businesses that get off the referral rollercoaster aren't the ones with the best service. They're the ones who finally stopped treating marketing like something you get to on Thursday night.

Forty-five minutes. Free. You'll know by the end of the call whether this is the right next move.

Book the audit